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The Sony World Photography Awards are all about being at the forefront of photography, embracing new trends in and exploring the photographic possibilities of advancing technology.

As the media world is currently entering a 3D frenzy, we are excited to be a part of it by launching our first global 3D competition!

3D photographs and videos can give a whole new look to that perfect moment, adding astonishing levels of depth, clarity and realism. We are looking for entries that use true 3D technology, as offered by modern cameras such as Sony's latest Cyber-shot compact cameras, Alpha (α) system cameras and Handycam® camcorders. Anyone can enter this dynamic competition and be a part of this image revolution.

Accepted 3D File Formats:

Panoramic and Still categories - MPO (.mpo)

Video category - MP4 (.mp4) / M2TS (.m2ts) / MTS (.mts)

Entry Close: 4th January 2012

website: http://www.worldphoto.org/competitions/3d-award/